In the above flyers, the left-most are the front and back of the final design, while the right-most were original concepts for the back of the flyer that were abandoned after I suggested choosing a more concise and succinct message for the flyer and utilizing their preexisting website to deliver more detailed messaging as is appropriate to each medium. More concise use of text space also allows for more creative typographic variation and iconography which creates for a more visually appealing design.
